Run your key marketing channels on one easy-to-use platform.
Develop a deeper understanding of every B2B or B2C site visitor, lead, or customer by integrating your data across websites, apps, advertising, marketing, commerce, sales, and service.
Easily deploy and optimize hyper-personalized, omnichannel campaigns that leverage automation and AI to ensure everyone receives the right message at the right time.
View live dashboards to understand performance by channel, campaign, and asset so you understand the true ROI, ensure your team gets credit for their work, and determine where invest to drive more revenue.
How Marketing Teams Use Kizen
Attract and convert new buyers.
Capture leads from online and offline sources and intelligently nurture through personalized email, text, ads, and more. Unifying and tracking these efforts allow you to decrease Customer Acquisition Cost (CAC) and drive more new purchasers. Then, automatically send these leads over to your sales team once conversation-ready.
Upsell and cross-sell more effectively.
Automatically follow-up on purchases to show customers the true value of their initial purchase, while intelligently cross-selling additional offerings. Increase their Lifetime Value and turn customers into brand champions
Deliver account-based marketing campaigns.
Intelligent, account-based marketing drives results. With Kizen, automatically and intelligently nurture your leads and customers and test what works best.
Optimize and maximize your ROI.
Ensure marketing teams get credit for every sale they help generate with accurate ROI reports. Kizen’s dashboards help you easily determine your best-performing channels, measure the performance of each placement, and re-evaluate if necessary.
Employ next-gen personalization through email, text, and ad marketing.
Take your communication to the next level with Kizen’s powerful and personalized email and text builders. Trigger targeted messaging and ads based on any customer action or attributes - easily leveraging their previous history with your brand. Utilize Kizen’s Data Cloud to personalize and improve campaigns.
Send beautiful surveys
Utilize surveys throughout your buyer journey to increase conversion and loyalty. Generate more referrals and online reviews from your happy customers automatically.
Track the impact of every ad buy and see how campaigns work together. Retarget and suppress your Facebook, Google, and LinkedIn ads to personalize your campaigns and see how customers are reacting.
Optimize return on ad spend (ROAS).
Kizen Ads tie directly to revenues, where you can easily see the cost, impressions, clicks, leads, orders, and revenues for every campaign, group, and keyword. View the status of your most important advertising metrics, such as cost per lead, customer acquisition cost, and customer lifetime value, on every campaign.
Strategize with email remarketing.
Add display advertising to any Kizen email marketing campaign. With this combination of email marketing and advertising strategy, users can send the right message to the right customer at the right time.
Deliver Google Search and Display ads.
Ensure your customers are easily able to find you with Google Search Ads. Quickly determine which keywords are generating your high-value prospects and customers, and invest in more profitable campaigns. In addition, get in front of your target audience with Google Display Ads. Track text, banner, Gmail, and mobile app ads with Kizen and easily compare performance.
Take advantage of Facebook Ads.
Facebook’s advanced demographic and location-based targeting means your business can find your exact audience and reach out to them with the perfect messaging.
Find your next great customer with look-alike audiences.
Look-a-like audiences find customers with demographics and behavioral data that match your “ideal” customer. When integrated with Kizen’s unified data platform, you’ll have access to advanced targeting that will discover your next great customer.
Unify and enrich your data.
Kizen easily integrates your lead source, opportunity, sales, marketing, support, and customer success data, along with actual purchase data. Easily enrich with third-party integrations to enable next-gen insights and experiences.
Collaborate with all your other teams.
Create a collaborative nature between marketing and sales teams so that everyone has a clear view of the sales funnel and works smarter. Track leads and opportunities throughout the entire sales process and ensure they are being followed-up on promptly as the SLA dictates.
Engage intelligently and automatically.
Kizen provides both technology and consulting to help your team leverage cutting-edge machine learning and strategic intelligence to drive more revenue. This new technology can be utilized to more intelligently guide each customer along the buying process and drive more revenue. To learn more, speak with one of our data scientists.
Deploy campaigns faster and easier.
Don’t slow down your campaigns by going to IT for requests, builds, or updates. With Kizen’s intuitive, no-coding interfaces, marketers can easily do it all.