Purpose: Kizen allows you to track performance of your marketing campaigns, sales reach-outs, and other communication sent via automations utilizing Summary and Trend Email Dashlets and Email Interaction Stats Dashlet. In order to interpret the metrics correctly, it is important to differentiate the calculations behind these two types of dashlets

TABLE OF CONTENTS

• Calculations for Summary and Trend Email Dashlets
• Calculations for Email Interaction Stats Dashlet
• Email Interaction Stats: Cumulative vs Not Cumulative

Calculations for Summary and Trend Email Dashlets

Summary and Trend Email dashlets aggregate the activity (sent/delivered/complained/opted out) of all time against the sent date of the email.

Sent Emails summary is the total of all emails sent on that date. 

This dashlet helps to answer the question: how are my campaigns performing over time?

Calculations for Email Interaction Stats Dashlet

Email Interaction Stats Dashlet attributes the activity to the date that activity (delivered/ opened/ clicked/ etc) occurred.

This dashlet helps to answer the question: how long should a delay be between emails in a campaign?

Email Interaction Stats: Cumulative vs Not Cumulative

Opened/Clicked/Opened Attachment/Unsubscribed/Complained: shows a cumulative running total for the interactions starting on the first date in the range

Delivered: not cumulative; shows emails delivered within the range

Related Articles

• Dashlet Filters (Calendar filter): to change the time period applied to the dashlets
• Summary and Trend Email Dashlets
• Email Interaction Stats Dashlet
• Email Deliverability